F2C · Factory DirectCut out layer upon layer of middlemen markup, prices closer to factory
F2C factory-direct skips wholesalers and distributors, passing their multi-layer margins back to you. No fixed markup — fewer markup layers by design.
Traditional Supply Chain
6 steps · marked up across bordersChinaFactory→General Agent→Dealer
↓→Cross-border↓→
OverseasOverseas Wholesaler→Distributor→Consumer
Middleman markupStacks up
Factory baseRetail price
Each handoff can add another layer, so the retail price can reach several times the factory price. Illustrative only; actual figures vary by product and channel.
General agents, dealers, overseas wholesalers and distributors each keep their own margin, and the consumer ultimately bears the compounded price.
Far less markupF2C Factory Direct
3 steps · brand-directFactory→PROXIMA MOTOR→Consumer
Middleman markupDirect service cost only
Factory baseRetail price
Only the necessary direct-service cost remains, keeping the retail price close to factory. Illustrative only; actual figures vary by product.
From the factory through PROXIMA MOTOR straight to you — no agent, wholesaler or distributor markups, so the difference stays in your pocket.
